FIRST. The development of acquaintance as an opportunity
for service;
SECOND. High ethical standards in business and professions,
the recognition of the worthiness of all useful occupations,
and the dignifying of each Rotarian's occupation as an
opportunity to serve society;
THIRD. The application of the ideal of service in each
Rotarian's personal, business, and community life;
FOURTH. The advancement of international understanding,
goodwill, and peace through a world fellowship of business
and professional persons united in the ideal of service.